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Call yourself a “foodie” and that number might jump to 82%.

You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

Is it a bio that’s just the right mix of braggy and self-effacing? In a survey of more than 7,000 singles, 3.7 million dating profiles, and over 364 million messages, Zoosk discovered that the way to someone’s heart might really be through their stomach.

According to Zoosk, there’s one attractive quality almost everyone can agree on: food.

They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.

Collectively, we spend huge sums of money on matchmaking, not to mention all the time and substantial emotional investment. Given that we usually rate products (like refrigerators) and services (like banking), this is new and fairly unusual territory for us.

According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.In other words, there’s no incentive for them to make the experience speedy.If you find your life partner on your first date, the site doesn’t make much money off you.